Milestone Systems to Shine at Milestone XPerience Days 2025 in Saudi Arabia
Milestone Systems is gearing up for a significant presence at the upcoming Milestone XPerience Days (MXD) in Saudi Arabia, scheduled for 2025. The company, which is a leader in data-driven video technology, aims to highlight its recent innovations and emphasize its ongoing dedication to accelerating the Kingdom’s Digital Transformation.
A Recap of Recent Success
Following a notable appearance at Intersec Saudi Arabia 2025, where Milestone showcased live demonstrations focused on airport surveillance, retail analytics, and urban infrastructure monitoring alongside eight key technology partners, the company is poised to launch groundbreaking features. These advancements are designed to enhance the Video Management Software (VMS) landscape within the Kingdom.
Pioneering Smart City Initiatives
Milestone Systems is establishing itself as a leader in the regional surveillance market, holding a prominent position as one of the largest VMS providers across Europe and the Middle East. With a well-established presence in Saudi Arabia, the company is involved in major projects that align with the Kingdom’s Vision 2030, an ambitious initiative aimed at creating sustainable and technologically advanced urban environments.
Louise Bou Rached, the Regional Director for the Middle East, Turkey, and Africa at Milestone Systems, remarked, “Saudi Arabia is leading the way in Smart City innovation, driven by its Vision 2030 agenda.” She added that the company is honored to be a trusted partner in this evolution, contributing to the development of safer and more connected communities. Their open-platform video technology is set to transform urban living and enhance the overall quality of life for both residents and visitors.
Highlighting Innovative Features
During MXD Saudi Arabia, attendees will have the opportunity to experience Project Hafnia, an ethically sourced video data library created for AI model training and powered by Nvidia. This resource is designed to provide meticulously curated video datasets that facilitate the training of smarter city AI systems.
Additionally, Milestone will present several cutting-edge technological breakthroughs, including:
- XProtect 2025 R1 & R2: Offering enhanced cloud integration and flexible hybrid deployment options.
- Advanced Vehicle Analytics: Incorporating license plate recognition (LPR) with vehicle type, color, and angle detection to improve traffic monitoring systems.
- Smart Maps Access Control: Providing real-time door status updates and immediate alarm acknowledgement features.
- BriefCam AI Platform: Featuring upgraded forensic analytics and interactive dashboard functionalities.
- Milestone AI Bridge 2.0.0: Facilitating seamless integration with leading third-party AI engines.
Bou Rached highlighted the importance of AI in supporting security teams. “AI is empowering security teams to reduce false alarms, accelerate response times, and detect incidents before they escalate,” she noted.
Commitment to Regional Growth
Milestone has seen significant growth throughout the Middle East, particularly in Saudi Arabia, which is undergoing extensive mega-projects and infrastructure investments. The company’s open-platform model continues to attract government and enterprise clients looking for scalable and secure video solutions.
Firas Al-Beiruti, the Country Manager for Saudi Arabia at Milestone, shared, “MXD Saudi Arabia reflects how far we have come in aligning technology with the Kingdom’s vision.” He expressed pride in hosting partners and customers in Riyadh, showcasing how Milestone’s ecosystem is making real-world impacts across various sectors.
Collaborations and Partnerships
The strength of Milestone’s open-platform approach is further bolstered by a strong network of technology partners, many of whom will collaborate during MXD Saudi Arabia. This collective effort integrates best-in-class solutions, including video analytics, AI-driven insights, comprehensive surveillance systems, and efficient building management tools.
These partnerships not only embody Milestone’s commitment to innovation and interoperability but also address the evolving demands of Saudi Arabia’s smart infrastructure landscape. With a focus on customer-centric solutions, Milestone Systems is well-positioned to aid in the Kingdom’s ambitious digital transformation journey.
