Samsung Advances Galaxy AI and Connected Ecosystem at MWC 2026

Amman, Jordan – Samsung Electronics Co., Ltd. has unveiled an extensive exhibition at the Mobile World Congress (MWC) 2026, taking place at Fira Gran Via in Barcelona, Spain, from March 2-5. This exhibition builds on the momentum established during Galaxy Unpacked, showcasing advancements in Galaxy AI as it transitions into a more agentic companion. The focus is on delivering personalized, intuitive, and seamlessly connected experiences throughout the Galaxy ecosystem. Samsung is also emphasizing its AI-driven network innovations, demonstrating leadership across the entire connectivity landscape.

Launch of the Galaxy S26 Series

At the heart of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone, introduced alongside new ecosystem innovations such as the Galaxy Buds4 series. The simultaneous launch of these products illustrates how Galaxy AI integrates across mobile and wearable devices, anticipating user needs and enhancing daily experiences.

TM Roh, Chief Executive Officer and Head of the Device eXperience (DX) Division at Samsung Electronics, stated that MWC serves as a platform to showcase the current state and future direction of Galaxy AI. He emphasized that the Galaxy S26 series, along with emerging form factors like Galaxy XR and TriFold, pushes the boundaries of mobile technology while prioritizing user experience.

Features of the Galaxy S26 Series

The Galaxy S26 series is designed for performance and user-friendliness. Samsung’s immersive experiences highlight how Galaxy AI simplifies everyday tasks by understanding user intent, anticipating needs, and taking proactive actions.

Key features include:

• Privacy Display: An industry-first built-in feature that allows users to control visibility on their devices without compromising the viewing experience.
• Powerful Performance: The series is built on the most advanced hardware ever seen in a Galaxy S series, ensuring smooth operation of advanced capabilities.
• Customized Chipset: The Snapdragon 8 Elite Gen 5 for Galaxy provides best-in-class performance, particularly in the Galaxy S26 Ultra.
• Redesigned Vapor Chamber: This feature in the Galaxy S26 Ultra supports stable thermal performance, crucial for flagship AI capabilities.
• Integrated Camera System: The camera system unifies capture, editing, and sharing into a seamless experience, featuring wider apertures for improved low-light photography and enhanced Nightography video capabilities.

Enhancements in User Experience

The Galaxy S26 series introduces proactive and adaptive AI experiences that streamline daily tasks, laying the groundwork for agentic AI. Notable enhancements include:

• Now Nudge: Provides timely suggestions based on real-time context, such as automatically suggesting images from the Gallery when requested.
• Now Brief: Offers personalized briefings based on the user’s daily schedule, surfacing relevant content and reminders.
• Circle to Search with Google: A smarter image-based search feature that allows users to explore multiple parts of an image simultaneously.
• Upgraded Bixby: A conversational device agent that facilitates intuitive interactions with Galaxy devices.
• Choice of Agents: In addition to Bixby, users can access Gemini and Perplexity for streamlined task management across apps.

Expanding the Galaxy Ecosystem

Samsung’s presence at MWC highlights the deeper integration of Galaxy AI across its product lineup, enhancing convenience and personalization at every interaction point. Key ecosystem features include:

• Interactive demonstrations of Galaxy AI capabilities with the Galaxy Buds4 series.
• Hands-on experiences with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra, showcasing powerful performance and productivity enhancements.
• The Galaxy Tab S11, optimized for large-screen viewing and multitasking.
• Health insights from the Galaxy Watch8 series, offering personalized wellness interactions.

Intelligent Infrastructure Initiatives

Samsung is extending its agentic AI strategy beyond consumer devices into intelligent infrastructure, emphasizing its leadership in AI-powered manufacturing and connected health. Through its AI-Driven Factories initiative, Samsung aims to transition global manufacturing operations into AI-Driven Factories by 2030. This initiative demonstrates how AI agents, digital twin simulations, and real-time data analysis can optimize production and enhance operational resilience.

Additionally, Samsung is showcasing its Connected Care vision, bolstered by the acquisition of Xealth in 2025. This integration enhances Samsung Health capabilities, allowing for more proactive and personalized health management. At the clinical level, Xealth facilitates the integration of digital health tools and patient data into physician workflows across a network of hospitals.

Next-Generation Innovations

Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, reaffirming its commitment to innovation. Exclusive hands-on experiences with Galaxy XR and Galaxy TriFold will illustrate Samsung’s leadership in the mobile AI era. The company is also emphasizing its Galaxy Foundation, which focuses on privacy, security, sustainability, and responsible development.

Satellite Connectivity Expansion

Samsung is enhancing satellite communication capabilities for select Galaxy smartphones, including the Galaxy S26 series, through partnerships with leading global telecommunications operators in North America, Europe, and Japan. This initiative aims to support emergency response and essential communication when traditional mobile networks are unavailable. Since 2025, Samsung has enabled satellite communication on select Galaxy flagship smartphones and continues to expand the range of supported models.

Visitors can explore these AI innovations at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.

AI Vision in Network Operations

Samsung is advancing its AI leadership across various business portfolios, focusing on end-to-end software-driven networks. By providing a flexible foundation that accommodates high-performance computing platforms, Samsung enables operators to deploy AI-driven capabilities rapidly. This software-centric approach optimizes network efficiency and empowers operators to transform their infrastructure into a powerful engine for AI innovation.

The company is accelerating the transition toward fully autonomous networks by 2027, with the Samsung CognitiV Network Operations Suite (NOS) at the core of this vision. This suite features diverse AI-powered network automation solutions, streamlining the entire network lifecycle.

Samsung will also unveil its “Network in a Server” solution, which consolidates multiple network functions into a single server, facilitating the adoption of AI services that require real-time processing.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

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