Alpine Web3 and Everdome Redefine Fan Engagement with Bold Metaverse Vision
Alpine Web3 and Everdome are teaming up to revolutionize fan engagement with a bold metaverse vision. This groundbreaking partnership aims to bring fans closer to the action through immersive digital experiences, merging the physical and digital worlds in a dynamic and innovative way.
Alpine, known for its rich motorsport history and success across various racing disciplines, is now expanding its focus beyond motorsport to engage new audiences through experiential sports marketing. By collaborating with Everdome, Alpine is set to redefine sports marketing by offering fans interactive events and metaverse pop-up spaces that coincide with major sporting events on their race calendar.
Last year, Everdome and Alpine kicked off their collaboration with an exclusive metaverse AMA featuring F1® driver Pierre Gasly and Binance Fan Token. This interactive event allowed the audience to join their avatar-likenesses inside a unique digital environment, bringing them closer to their racing heroes in the digital world.
Artur Kaczmarczyk, Chief Growth Officer for Everdome, highlighted the rise of experiential marketing and the positive reaction from audiences to immersive experiences. This partnership with Alpine will explore the future of sports fan engagement by creating activations that allow global fans to feel closer to the team, drivers, and brand.
Guillaume Vergnas, Head of Merchandising, Licensing, Esports & Web3 at Alpine, emphasized the commitment to innovation through leveraging the latest technology. With Everdome, Alpine aims to provide audiences with a taste of the spectacle of motorsport in a novel digital world.
Everdome will introduce their community of web3 followers and metaverse pioneers to Alpine’s web3 ecosystem, paving the way for exciting cross-project collaborations and activations in 2024 and beyond. This collaboration between Alpine Web3 and Everdome promises to redefine fan engagement and set new standards for sports marketing in the digital age.