Navigating the Crossroads of GBS: The Need for a Data-driven Productivity Framework

In a world where economic uncertainty, talent retention challenges, and rapid technological advancements are the norm, Global Business Services (GBS) organizations are facing a critical juncture. A recent study conducted by Zinnov in partnership with ProHance sheds light on the pressing need for GBS leaders to adopt data-driven strategies to not only survive in the current economic landscape but also thrive.

The study, titled “Navigating the Crossroads of GBS: The Need for a Data-driven Productivity Framework,” reveals that 53% of GBS leaders have identified productivity improvement as their top priority for 2024. This emphasis on productivity enhancement stems from the necessity to boost operational efficiency and drive innovation amidst economic challenges such as inflation, geopolitical risks, and supply chain disruptions.

One of the key findings of the study is the importance of implementing a data-driven approach to productivity management. With 52% of leaders citing limited access to reliable data as a major barrier, there is a critical need for organizations to gain comprehensive visibility and actionable insights to optimize their operations effectively.

The study outlines a three-step strategy for GBS leaders to enhance productivity and achieve sustained impact: visibility, interventions, and change management. By leveraging advanced analytics tools, implementing targeted interventions, and driving cultural change within the organization, GBS leaders can not only improve short-term productivity but also build a culture of continuous improvement.

Overall, the study emphasizes the strategic imperative for GBS organizations to embrace productivity as a means to drive sustainable growth. By integrating advanced analytics, targeted interventions, and strategic change management, GBS leaders can navigate the complexities of the modern business environment and unlock their organization’s full potential.