TECNO Mobile Deepens Commitment to African Football
TECNO Mobile, a brand renowned for its innovative, AI-driven technology, has announced an exciting new phase in its partnership with the Confederation of African Football (CAF). As the newly appointed Official Global Partner of the TotalEnergies CAF Africa Cup of Nations, slated for Morocco in 2025 and in Kenya, Uganda, and Tanzania for 2027, TECNO aims to bring its “Stop at Nothing” spirit closer to the heart of football fans across the continent.
Expanding an Existing Partnership
This latest collaboration builds on TECNO’s previous role as the exclusive smartphone sponsor for the 2023 tournament. With its expanded role, TECNO will be positioned as the Official Global Partner and the exclusive smartphone category partner. This evolution not only enhances TECNO’s visibility but aligns with its core mission to engage more deeply with youthful audiences who share a passion for sports.
Engaging a New Generation of Fans
As part of this partnership, TECNO will gain additional media rights and social media activation opportunities. These tools will empower the brand to connect with the younger demographic, fostering a shared love of football while embodying a spirit of ambition and progress. Benjamin Jiang, the Vice President of Transsion Holdings, highlighted that this collaboration symbolizes a platform for youth to shine and pursue their dreams, driven by technology and innovation.
Transforming Lives Through Technology
Jiang emphasized that this partnership is not just about football; it’s a testament to how AI-powered technologies can unite and empower millions across Africa. As TECNO continues to cultivate its relationship with CAF, it remains focused on leveraging AI to enhance the lives of individuals, creating a brighter future for the continent.
The Dream on the Field Renovation Campaign
Continuing its commitment to community engagement, TECNO will also extend the “Dream on the Field Renovation Campaign,” launched in 2024 in collaboration with CAF. This initiative aims to improve access to quality playing fields in underserved communities through technological advancements. By enhancing the infrastructure around football, TECNO reflects its enduring ethos of “Stop at Nothing,” aiming to empower young athletes across Africa.
Impact on African Football
Véron Mosengo-Omba, CAF General Secretary, praised TECNO’s consistent support for the sport in Africa, noting the profound impact it has had on football development. He mentioned that the Africa Cup of Nations represents not just a major sporting event but a symbol of aspirations and dreams for youth across the continent. He believes that deepening this partnership is pivotal for elevating the AFCON 2025 and 2027 tournaments, ensuring higher levels of excitement for fans.
Strengthening Brand Bonds
For TECNO, this partnership represents a significant opportunity to connect emotionally with younger generations. By empowering them, TECNO aims to reinforce its position as a leader in the smartphone market in Africa, combining cutting-edge imaging technology, impressive product performance, and appealing design aesthetics.
For Media Inquiries
For any media-related inquiries, please reach out to pr.tecno@tecno-mobile.com.
About TECNO
TECNO is a pioneering technology brand with a presence in over 70 markets across five continents. Dedicated to enhancing digital experiences in emerging markets, TECNO merges contemporary design with the latest technologies and artificial intelligence. Its comprehensive product ecosystem includes smartphones, smart wearables, laptops, tablets, gaming devices, the HiOS operating system, and smart home solutions. Driven by its core message of “Stop At Nothing,” TECNO continues to lead the way in technological innovation, empowering individuals to strive for their best and brightest futures. For more details, visit www.TECNO-Mobile.com.
