Hoko Agency Acquires Everdome: Pioneering the Future of Creative AI
A Bold New Chapter in Digital Marketing
In a striking move set to reshape the landscape of digital content creation, Hoko Agency, renowned for its innovative campaigns with global brands like Mercedes-Benz and LVMH, has acquired Everdome, a forward-thinking metaverse company based in the UAE. This strategic acquisition marks the launch of HumAIn Assets, Hoko’s latest venture aimed at revolutionizing content in an era where human creativity intersects with artificial intelligence.
A Journey into the Metaverse
Founded in 2022, Everdome quickly established itself as a leader in the metaverse space, creating immersive experiences for high-profile partners like OKX and Alpine Web3. It also contributed significantly to initiatives like the UAE government’s Jahiz program, showcasing an adept understanding of community engagement and narrative-driven marketing. The company’s success has been largely attributed to its agile, Web3-native approach, focusing on storytelling that resonates within the digital economy.
With the acquisition, Everdome’s innovative $DOME token and its skilled leadership will now enhance HumAIn Assets, a platform poised to transform how digital content—whether imagery, video, or written copy—is commissioned, created, and delivered.
Leadership with Vision
At the helm of this ambitious initiative is a dynamic trio: Bally Singh, Chairman of Hoko Agency; Scott Melker, a prominent voice in Web3 media; and Jeremy Lopez, CEO of Everdome. Their combined expertise positions HumAIn Assets as a formidable player in the evolving content landscape.
"Our mission is simple: to deliver scalable, high-quality content without compromising on emotional resonance, timing, or creativity," Singh remarked. This statement captures their commitment to preserving the essence of storytelling, underscoring the need for a human touch amid the growing reliance on automated processes.
Navigating the AI Landscape
The marketing landscape is shifting dramatically, with recent research from the American Marketing Association revealing that nearly 90% of marketers have begun incorporating generative AI into their workflows. However, this adoption has not come without challenges; a concerning decline in content quality has emerged, creating a widening chasm between output and impact.
To bridge this gap, HumAIn Assets aims to strike a pivotal balance, utilizing AI to expedite processes while ensuring that human oversight maintains quality and relevance. Everdome’s prowess in high-impact, rapid storytelling adds a significant edge to this endeavor.
The Triad of Web Technologies
"The transition from Web2 to Web3 is about more than just technology; it’s about empowering creators," said Melker, Co-founder of HumAIn Assets. He emphasized that AI introduces unprecedented speed, enabling a new era of content production that integrates creativity, technology, and community engagement. "This isn’t just hype; it’s about shaping the future of content creation."
Beyond technical capabilities, Everdome imbues HumAIn Assets with its proven ability to cultivate and sustain engaged communities—an increasingly vital component in the digital economy. "In the Web3 space, community isn’t merely a buzzword; it’s the backbone of effective engagement," Melker added. By transforming audiences into collaborators, brands can forge deeper, more meaningful connections.
A Vision for the Future
Lopez’s insights reflect the essence of Everdome’s ethos: "We believed in a world where digital experiences could be bold, community-driven, and transformative." Joining forces with Hoko Agency to foster the vision for HumAIn Assets represents an exciting chapter for both brands, amplifying their collective goal of creating lasting infrastructure to support the creative economy’s growth.
With this acquisition, HumAIn Assets aspires to marry the usability and scalability of Web2 platforms with the transparency, decentralized engagement, and payment systems characteristic of Web3, all enhanced by advanced AI capabilities.
A Taste of Tomorrow
Currently in invite-only beta, HumAIn Assets is already yielding results for select clients, with active production and content delivery underway. The venture is swiftly transitioning from a proof-of-concept phase to what could become a new standard in the industry.
Join the Movement
As the digital marketing landscape continues to evolve, the potential of HumAIn Assets exemplifies a commitment to innovative storytelling backed by community and technology. Early access to this cutting-edge platform is now available at HumAIn Assets.
In a world where the intersection of creativity and technology defines success, this venture is set to lead the charge, paving the way for a new era of digital content that is not only effective but also resonant and authentic. The future of content production is here, and it looks promising.
