Cohesity’s Aspire Partner Program: A New Era for Partnerships
In a significant move to bolster its partner ecosystem, Cohesity has unveiled the Cohesity Aspire Partner Program on August 8, 2025, in Dubai, United Arab Emirates. This initiative is tailored to enhance engagement for partners with diverse business models and go-to-market strategies, streamlining the pathway to profitability while unlocking new revenue streams and providing essential training and certifications.
A Vision for Cyber Resilience
The launch of the Aspire Partner Program highlights Cohesity’s unwavering commitment to its partners, particularly in the rapidly evolving landscape of the Middle East. Yudum Yonak, Senior Channel Director for the International Emerging Region and LATAM, emphasizes that “malicious cyber-attacks are a critical concern across the region.” She underscores the essential role that partners play in fortifying cyber resilience. “Aspire provides the tools, flexibility, and future-ready framework our partners need to deliver even greater value, while enabling trusted, secure solutions that customers can rely on.”
Comprehensive Partner Inclusion
Cohesity’s Aspire Partner Program is designed with inclusivity at its core. It welcomes a spectrum of partners, encompassing Resellers, Managed Service Providers, Integrators, Distributors, and beyond. Participants can achieve distinct tier levels—Premier, Preferred, or Associate—each offering tailored benefits. This structured approach also includes an authorized distributor component, ensuring that Cohesity resellers receive added value.
Focus Areas Driving Success
Cohesity’s dedication to facilitating partner success hinges on three primary areas:
1. Profitable Growth
The program is structured to promote sustainable profitability for its partners. By offering competitive margins, rewards for partner-sourced deals, and performance-based incentives, Cohesity supports its partners throughout the sales cycle. Collaborative efforts such as joint-go-to-market execution, co-selling, co-branding, pipeline sharing, and comprehensive marketing resources are at the program’s heart.
2. Technical Mastery
In an industry where technical expertise is paramount, Cohesity offers its partners access to role-based learning opportunities and exclusive accreditations. Through the Cohesity Aces program, top technical partner experts are recognized and afforded opportunities to engage with Cohesity’s innovations, including virtual labs. This commitment to technical strength ensures that partners are well-equipped to deliver optimal solutions.
3. Differentiated Offerings
The Aspire Partner Program opens multiple avenues for partners to enhance their service portfolios and explore new revenue opportunities. Partners can extend their reach by providing professional services, obtaining authorized training partner certifications, or developing and marketing innovative solutions as a Professional or Elite Cohesity Technology Partner.
Fostering Collaboration and Innovation
The broader implications of the Aspire Partner Program resonate strongly with industry leaders. Sohaib Ahmad, Director of Sales for BFSI & Corporate at Alpha Data, remarks on the program’s potential to cultivate a thriving ecosystem. “Cohesity’s new partner program shows commitment to partner growth and fosters a thriving ecosystem where collaboration leads to shared success,” he notes, expressing optimism for years of delivering leading AI-driven data security solutions together.
Ali Ballout, Business Unit Manager at MDS-UAE within the Midis Group, echoes this sentiment, highlighting the program’s capacity for elevating collaboration, innovation, and long-term value creation. He states, “Cohesity’s refreshed partner strategy raises the bar for true collaboration, innovation, and long-term value creation. Their commitment to partner success is evident in both vision and execution. We’re excited to strengthen our alliance and jointly deliver AI-powered data security solutions that lead the market and drive sustained growth.”
Conclusion
With the launch of the Cohesity Aspire Partner Program, the company is not just redefining its partnership strategy but also setting a new standard for collaboration in the technology sector. This initiative represents a profound commitment to empowering partners with the skills and resources necessary to navigate the complexities of today’s cybersecurity landscape. As industries continue to evolve and threats proliferate, Cohesity is paving the way for a future where partners can thrive while providing top-tier solutions to their customers.
