Cohesity Unveils Aspire Partner Program: A New Era for Collaboration and Growth
In a significant move aimed at strengthening partnerships within the Middle East, Cohesity has unveiled its Aspire Partner Program. Announced on August 8, 2025, in vibrant Dubai, this innovative framework is designed to streamline partner engagement across various business models and go-to-market strategies. With a focus on profitability, new revenue opportunities, and continuous training, this program marks a pivotal moment for Cohesity and its partners.
A Commitment to Partner Success
Yudum Yonak, Senior Channel Director for the International Emerging Region and LATAM, emphasized that the Aspire Partner Program exemplifies Cohesity’s unwavering commitment to its partners in the Middle East. “Malicious cyber-attacks pose a significant threat across the region. Our partners play a crucial role in enhancing cyber resilience,” she stated, underscoring the strategic importance of this initiative.
Yonak further explained that the Aspire program offers essential tools and flexibility, equipping partners to deliver trusted and secure solutions crucial for customer reliance. It is a vision rooted in collaboration and mutual growth.
Inclusive Partnership Opportunities
The Aspire Partner Program is inclusive, extending its scope to various types of partners—including resellers, integrators, distributors, and more. By categorizing partners into Premier, Preferred, or Associate tiers, each partner can access tailored benefits that best suit their business model. Additionally, an authorized distributor component enhances value for Cohesity’s reseller base, fostering a more productive ecosystem.
Focus Areas for Growth
Cohesity’s commitment to partner success unfolds across three primary areas:
Profitable Growth
This initiative offers partners competitive margins and rewards for deals sourced independently, coupled with performance-based incentives. Cohesity’s model supports partners throughout the entire sales cycle via joint go-to-market strategies, co-selling, co-branding, and resource-sharing. This collaborative approach not only amplifies sales potential but also fosters strong relationships among partners.
Technical Expertise
Understanding the importance of technical proficiency, Cohesity ensures partners can access role-based learning opportunities and exclusive accreditations. The Cohesity Aces program acknowledges top technical experts among partners and provides them with unique access to Cohesity’s innovative tools, including virtual labs that encourage hands-on experience.
Service Differentiation
To stand out in an increasingly competitive landscape, the Aspire program offers multiple avenues for partners to expand their services and generate new revenue streams. This includes partner-delivered professional services, access to authorized training certifications, and opportunities to build and market solutions as Professional or Elite-level Cohesity Technology Partners.
Voices from the Field
Industry leaders are already expressing enthusiasm about the program’s potential impact. Sohaib Ahmad, Director of Sales for BFSI & Corporate at Alpha Data, reflected on the initiative, stating, “Cohesity’s new partner program exemplifies a true commitment to partner growth and fosters an ecosystem where collaboration leads to shared success.” Ahmad envisions a promising future of cooperation, particularly in delivering market-leading AI-driven data security solutions.
Similarly, Ali Ballout, Business Unit Manager of MDS-UAE with the Midis Group, praised the Aspire program for raising the bar in collaboration and innovation. “Their commitment to partner success is evident in both vision and execution. We’re excited to strengthen our alliance and jointly deliver AI-powered data security solutions that will lead the market and drive sustained growth for years to come.”
Conclusion
As the digital landscape evolves, so do the challenges that businesses face. Cohesity’s Aspire Partner Program is not just a response to these challenges; it is a proactive approach to building a resilient network of partners who can effectively navigate the complexities of cybersecurity. With its emphasis on collaboration, growth, and innovation, Cohesity is setting the stage for a thriving partnership ecosystem, where success is shared and amplified across the board. This program heralds a future rich with possibilities for all stakeholders involved, ensuring that together they can rise to the occasion in an increasingly digital world.
