Avaya’s AI-powered real-time translation solution helps Transcom overcome language barriers in customer service – Intelligent CIO Middle East

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Transcom Partners with Avaya and Sabio Group to Create Real-Time Translation Solution for Contact Centre Agents

Transcom, in collaboration with Avaya and Sabio Group, has introduced a groundbreaking real-time translation solution that can revolutionize customer service interactions. This AI-powered technology allows contact centre agents to communicate with customers in over 100 languages seamlessly.

By leveraging the Avaya Experience Platform and Sabio’s expertise in CX transformation, Transcom is breaking down language barriers in the BPO industry. This innovation enables the company to recruit agents based on their knowledge rather than language skills, improving scalability and enhancing customer experience.

Jakob Westgren, Senior VP of IT Products and Partners at Transcom, highlighted the importance of this solution in addressing recruitment challenges and reducing costs for clients serving diverse markets. The integration of real-time translation and conversational AI tools with the Avaya platform ensures smooth communication between agents and customers.

Avaya’s Group Vice President for EMEA, Cameron Thomson, praised the solution for its ability to eliminate language barriers and transform the BPO landscape. Rob Scutchings, CTO at Sabio, emphasized the power of AI in redefining global customer service delivery and driving CX transformation.

The collaboration between Transcom, Avaya, and Sabio showcases a strategic partnership focused on delivering high-value technology enhancements in customer service. With a strong emphasis on innovation and customer-centric solutions, this alliance is set to push the boundaries of what is achievable in the industry.

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