Unveiling Innovation: e& Launches Samsung Galaxy Foldables in the UAE
A New Era of Mobile Technology
In an era where technology shapes our daily lives, innovative devices play a pivotal role in redefining connectivity and usability. Recently, e& (formerly known as Etisalat) made significant waves in the UAE market with the launch of three new models from the Samsung Galaxy Foldables series: the Galaxy Z Fold7, Z Flip7, and Z Flip7 FE. This move not only highlights e&’s commitment to providing cutting-edge technology but also enhances the user experience with exclusive data bundles tailored to maximize the capabilities of these advanced devices.
Seamless Connectivity and Competitive Offers
The latest offerings from Samsung are being introduced to consumers through attractive financing options aimed at making high-tech devices accessible. The Galaxy Z Fold7 can be ordered for as low as AED 250 per month, featuring unlimited data and a suite of AI-powered enhancements. The Z Flip7 makes a compelling case for those seeking both style and functionality, available from AED 140 per month with a generous 300GB of data. For those looking to experience the foldable innovation at a more budget-friendly price, the Z Flip7 FE starts at AED 125 per month, offering 100GB of data.
These packages not only deliver connectivity but are also designed to complement the robust features inherent in Samsung’s most recent technology. With AI integration and top-tier hardware, users can expect a seamless blend of performance and personalization.
Insights from Industry Leaders
Tamer B ElToni, the Senior Vice President of Digital Adjacencies & Devices at e&, emphasized the significance of this launch, stating, “This launch is another exciting chapter in our partnership with Samsung Electronics. By pairing Samsung’s latest foldables with our exclusive data bundles and AI-powered benefits, we’re offering customers in the UAE a smarter, more personalized mobile experience that adds real everyday value.”
From the perspective of Samsung, Fadi Abu Shamat, Vice President and Head of the Mobile Experience Division at Samsung Gulf Electronics, conveyed an equal enthusiasm. "We are thrilled to launch the next generation of Galaxy devices in the UAE. Setting a new benchmark for intelligent design and premium performance, the new Foldables and Wearables represent the next leap in Galaxy innovation, blending cutting-edge AI with sleek, durable engineering."
The Power of AI and Enhanced User Experience
What sets these new foldables apart is their advanced AI capabilities, designed to elevate everyday usage. With tools suited for multitasking and content creation, the Galaxy Z Fold7 stands out as Samsung’s thinnest and lightest foldable yet. It offers an immersive large screen paired with pro-grade creative tools, enabling users to engage seamlessly with apps and features.
Not to be overshadowed, the Galaxy Z Flip7 redefines what a flip phone can be. With its edge-to-edge FlexWindow and flagship-level camera capabilities, it merges compactness with performance, allowing for a device that is as stylish as it is functional.
Added Benefits and Exclusive Offers
Beyond the devices themselves, e& is committed to providing an enriched customer experience through an array of exclusive benefits. Customers will receive six months of complimentary 2TB Gemini Cloud Storage (valued at about AED 73 per month), Picsart Pro with 500 AI credits, and complimentary Samsung Care+ for four months. These additional offerings ensure that customers aren’t just purchasing a device; they are entering a lifestyle enhanced by technology.
Moreover, users will gain premium access to Samsung Members, unlocking curated rewards through programs like GoLearning and Smiles. This initiative exemplifies e&’s approach to customer engagement—one that seeks to forge deeper connections and deliver real value.
Accessible Innovation Through Flexible Plans
To support effortless upgrades, e& is also introducing flexible SmartPay plans, making it easier than ever for customers to get their hands on the new Galaxy Z series. Alongside these revolutionary foldables, the Samsung Galaxy Watch 8 series will also be available starting at AED 65 per month, creating an integrated ecosystem of devices that seamlessly work together.
Conclusion: A Partnership Built on Progress
The collaboration between e& and Samsung Gulf Electronics is rooted in a shared vision of pushing the boundaries of technology while keeping customer experience at the forefront. As the new Galaxy Foldables hit the UAE market, they promise not only to elevate mobile technology but also to enrich lives through enhanced connectivity and intelligent features. This launch marks another significant milestone in an evolving partnership, one that prioritizes innovation and the needs of the user, solidifying its impact for years to come.


