Study from iProov Reveals Growing Concern Over Impact of Deepfake Attacks

The rise of deepfake attacks is causing major concerns for organizations worldwide, with a new study from iProov revealing alarming statistics. According to the study, 70% of organizations believe that deepfake attacks, created using Generative AI tools, will have a high impact on their operations.

What’s even more concerning is that 62% of organizations feel that their company is not taking the threat of deepfakes seriously enough. This lack of preparedness could leave them vulnerable to cyberattacks and reputational damage.

The survey, titled “The Good, The Bad, and The Ugly,” gathered insights from 500 technology decision-makers across different countries including the UK, US, Brazil, Australia, New Zealand, and Singapore. It found that almost half of organizations (47%) have already encountered a deepfake.

Despite the growing concerns, there is some optimism about the role of AI in cybersecurity. Two-thirds of organizations (68%) believe that AI is effective at creating cybersecurity threats, but even more (84%) find it instrumental in protecting against them.

To address the deepfake threat, 75% of organizations are implementing biometric solutions. However, there is a prevailing sense of unease among decision-makers, with 62% worrying that their organization is not adequately prepared to tackle deepfakes.

Andrew Bud, Founder and CEO of iProov, highlighted the evolving nature of the threat landscape, emphasizing the need for organizations to prioritize solutions like facial biometrics for remote identity verification. With the increasing quality and ease of creating deepfakes, organizations can no longer afford to overlook this growing cybersecurity risk.