Google agrees to delete incognito browsing data

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Google settles lawsuit over secret internet tracking, agrees to destroy billions of data records

Google has agreed to destroy billions of data records to settle a lawsuit that claims it secretly tracked the internet use of people who thought they were browsing privately. Terms of the settlement were filed on Monday in the Oakland, California federal court, and require approval by US District Judge Yvonne Gonzalez Rogers.

Lawyers for the plaintiffs valued the accord at more than $5 billion and as high as $7.8 billion. Google is paying no damages, but users may sue the company individually for damages.

The class action began in 2020, covering millions of Google users who used private browsing from June 1st, 2016. Users alleged that Google’s analytics, cookies, and apps let the Alphabet unit improperly track people who set Google’s Chrome browser to “Incognito” mode and other browsers to “private” browsing mode.

Under the settlement, Google will update disclosures about what it collects in “private” browsing, a process it has already begun. It will also let Incognito users block third-party cookies for five years.

Google spokesman Jose Castaneda said the company was pleased to settle the lawsuit, which it always considered meritless. David Boies, a lawyer for the plaintiffs, in a statement called the settlement “a historic step in requiring honesty and accountability from dominant technology companies.”

A preliminary settlement had been reached in December, averting a scheduled February 5th, 2024 trial. Terms were not disclosed at the time. The plaintiffs’ lawyers plan to later seek unspecified legal fees payable by Google.

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