HGC and Cisco Unveil Secured Broadband 2.0: Next-Gen Connectivity with Built-In Security

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Transforming Cybersecurity for Businesses: HGC’s Secured Broadband 2.0

As businesses increasingly integrate digital technologies, the threat landscape is evolving. Hong Kong’s enterprises are now facing an array of cyber risks, from sophisticated ransomware attacks to pervasive phishing schemes, which pose serious threats to business continuity and data integrity. In response to these pressing challenges, HGC Global Communications (HGC) has teamed up with Cisco to introduce Secured Broadband 2.0 (SBB 2.0), a groundbreaking solution that seamlessly incorporates cybersecurity into network connectivity.

A New Era of Connectivity

SBB 2.0 represents a significant advance in how businesses can approach network security. Built on the “SecurityFirst” design philosophy, the solution provides network-level protection against cyber threats right at the point of connectivity. This innovative approach allows businesses, regardless of size, to operate more securely in an increasingly digital world.

HGC’s service not only enhances online security but also simplifies the user experience. With four core features—simplicity, hassle-free integration, robust protection, and sustainable technology development—SBB 2.0 aims to redefine cybersecurity for enterprises without overwhelming them with complexity.

Addressing the Cybersecurity Readiness Gap

The recently released “2025 Cisco Cybersecurity Readiness Index” highlights a concerning gap in cybersecurity preparedness. The statistics reveal that nearly half of global organizations were affected by a cyberattack within the past year, yet most companies remain inadequately prepared for future incidents. SBB 2.0 emerges as a solution to bridge this readiness gap, having already thwarted over 4 million cyberattacks since its initial launch.

Integrated Security Features

SBB 2.0 leverages a custom Cisco Secure Access Service Edge (SASE) solution to integrate security features directly into broadband access. Here are some key components:

  • CPE-less Security: One of the most notable attributes of SBB 2.0 is its ability to deliver network-based security without the need for Customer Premises Equipment (CPE). This not only streamlines the setup process but also extends protection to personal devices used by staff, including contractors.
  • Cloud Application & DNS Protection: The integration of a Cloud Access Security Broker (CASB) helps secure access to cloud applications, preventing unauthorized usage while also protecting devices through DNS Layer Protection when accessing external resources.
  • AI-Powered Threat Intelligence: Utilizing advanced AI technologies, SBB 2.0 proactively identifies and mitigates various cyber threats, effectively ensuring continuous protection.
  • Zero Trust Security: Employing a Zero Trust Network Access (ZTNA) framework, the solution allows only verified users and devices access to critical resources, whether employees are in the office or working remotely.
  • Managed Security Service: HGC’s security experts handle the service management, providing businesses with 24/7 support and comprehensive reports for visibility into their security posture.
  • Subscription Payment Model: HGC differentiates itself by offering a clear, predictable subscription payment model that makes enterprise-grade security accessible for businesses of all sizes.

Industry Leaders’ Perspectives

HGC’s Chief Executive Officer, Andrew Kwok, emphasized the strategic importance of SBB 2.0, stating that it not only enhances ICT solutions but also sets a new standard for business broadband in Hong Kong. The partnership with Cisco aims to provide a robust foundation for businesses to thrive in a complex digital environment.

Similarly, Iris Feng, General Manager of Cisco for Hong Kong, Macau, and South China, remarked on the partnership’s significance, asserting that the integration of AI-driven security mechanisms solidifies this offering. With SBB 2.0, companies can confidently embark on their digital transformations, knowing their operations are protected from emerging cyber threats right from the outset.

This convergence of robust connectivity and security reflects HGC and Cisco’s commitment to enhancing the digital landscape in Hong Kong and the Greater Bay Area, making SBB 2.0 a vital tool for modern enterprises navigating today’s digital landscape.

For further information about HGC’s cybersecurity solutions and services, visit their website.

About HGC Global Communications Limited

HGC Global Communications is a premier telecom operator and ICT service provider based in Hong Kong, recognized for its extensive network infrastructure both locally and internationally. With 20 global offices, HGC offers a wide range of services, including telecommunications and data center services, designed for various market segments. Following the acquisition of Macroview Telecom in 2019, HGC has strengthened its focus on digital transformation, enhancing its position as a leader in ICT services.

About Cisco

Cisco has been at the forefront of technology for over 40 years, driving innovation in how organizations connect and safeguard their operations. The company offers cutting-edge, AI-powered solutions designed to improve productivity while reinforcing digital resilience. Cisco’s commitment to creating a more connected future continues through its partnerships and initiatives aimed at empowering businesses in today’s digital landscape.

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