Ireland’s Food and Drink Exports Flourish in MENA
In 2024, Ireland’s exports of food and drink to the Middle East and North Africa (MENA) region soared to €546.9 million (approximately $624 million), highlighting the increasing significance of this market for Ireland’s agri-food sector. This noteworthy achievement was reported by Bord Bia, The Irish Food Board, which showcases the expanding opportunities for Irish products in global markets.
Insights from the CEO Pulse Survey
The announcement coincided with insights from Bord Bia’s second annual CEO Pulse Survey. This survey gathered feedback from Irish food and drink companies that contribute nearly €11 billion ($12.5 billion) to global exports, representing two-thirds of the total export value for the nation. The survey revealed a notable optimism among exporters about the MENA region, with 56% predicting continued growth in 2025, despite the challenges posed by geopolitical tensions and economic fluctuations.
Key Drivers of Export Growth
Irish exporters attribute their positive outlook to several factors. Increasing consumer demand for high-quality, sustainably sourced products is at the forefront, along with stronger trade relationships forming between Ireland and MENA countries. According to Kieran Fitzgerald, Regional Director for the Middle East and Africa at Bord Bia, this substantial export milestone paired with the affirmative sentiments from exporters is a testament to Ireland’s reputation as a trusted provider of premium food and beverages in the region.
The Role of Ornua in MENA’s Growing Market
One of the standout players in this success story is Ornua, Ireland’s largest dairy exporter. Ornua has been actively expanding its footprint in the MENA region, capitalizing on the rising need for innovative and high-quality dairy solutions. David Butler, Managing Director of Ornua Ingredients International, highlighted that the Middle East represents a significant growth market for their offerings.
Butler emphasized the strategic investments the company is making in Saudi Arabia, which not only showcases Ornua’s commitment to the region but also enhances their ability to respond to local market demands swiftly and effectively. He noted that Saudi Arabia serves as an ideal hub for further market expansion due to its strategic location and robust trade connections across the wider MENA area.
The Future of Irish Food Exports
The insights from Bord Bia and the performance metrics of key industry players demonstrate a promising trajectory for Irish food and drink exports to the MENA region. As Irish companies continue to adapt to consumer preferences and strengthen international partnerships, the outlook remains bright. The commitment to sustainability and quality will likely be pivotal in capturing further market share in a region that is becoming increasingly receptive to premium food solutions.
With ongoing investments and strategic expansions, Ireland’s food exporters are poised to make significant inroads into the MENA market, reinforcing the importance of these countries as vital trade partners. As the landscape of global food exports continues to evolve, Irish food and drink firms are effectively positioning themselves to meet the demands of an ever-changing market.
