Kaspersky Appoints Al-Falak as Distribution Partner for Consumer Portfolio in Saudi Arabia

Kaspersky, a global leader in cybersecurity solutions, has announced a strategic partnership with Al-Falak Electronic Equipment & Supplies in Saudi Arabia. This partnership will see Al-Falak become the official distributor of Kaspersky’s full consumer portfolio in the region.

The agreement, which was finalized this year, allows Al-Falak to offer Kaspersky’s award-winning solutions to customers in Saudi Arabia. This includes products such as Kaspersky Standard, Kaspersky Plus, and Kaspersky Premium, as well as tools like Kaspersky Safe Kids and Kaspersky Password Manager.

With the rapid digitization of the region and the subsequent increase in cybersecurity threats, Kaspersky’s advanced threat protection and user-friendly solutions are more important than ever. The partnership between Kaspersky and Al-Falak aims to set a cybersecurity standard for the region and empower users to navigate the digital world safely.

Seifallah Jedidi, Head of Consumer Channel at Kaspersky, expressed his pride in the partnership, stating that it is a step towards a cyber resilient future for Saudi Arabia. Anthony Fernandes, Business Unit Head at Al-Falak, also shared his excitement about the collaboration, highlighting the importance of providing top-tier technology products to meet the evolving needs of consumers and small businesses.

Al-Falak’s regional prominence and extensive network of partners will play a crucial role in the distribution of Kaspersky’s consumer products and solutions, ensuring that individuals and businesses have access to the cybersecurity tools they need to protect their digital lives with confidence.