Lee Kum Kee Celebrates Chinese New Year in Auckland
Auckland, New Zealand, recently welcomed the vibrant Chinese New Year Festival & Market Day, marked by the thrilling involvement of Lee Kum Kee Sauce as the Platinum Sponsor. Held on February 14, 2026, the festival was a collaborative effort between the Auckland Chinese Community Centre (ACCC) and Channel 33, honoring the upcoming Year of the Horse. This lively event brought together families, community organizations, and a lineup of cultural performances, creating an atmosphere rich in tradition and festivity.
A Feast for the Senses
Set against the scenic backdrop of the Auckland Showgrounds, the festival was a bustling affair featuring over 200 specialized stalls. Attendees enjoyed an array of traditional Chinese delicacies, seasonal treats, and exquisite arts and crafts, drawing more than 20,000 enthusiastic visitors. The program of entertainment was equally impressive, offering lion dances, traditional songs, and captivating performances that truly embodied the festive spirit of the occasion.
Engaging Booth Experience
Lee Kum Kee transformed its booth into a lively space where festival-goers of all ages could engage with the brand. Attendees had the opportunity to explore a diverse selection of sauces through delightful tastings and exclusive promotions. One of the key highlights was the “Chopstick Lucky Dip,” a fun and interactive game that attracted numerous participants throughout the day.
Community Commitment and Cultural Celebration
Gary Hui, Business Development Director – Oceania of Lee Kum Kee Sauce, emphasized the company’s commitment to fostering community spirit. He remarked, “The Spring Festival symbolizes family bonds, togetherness, and sharing joy through meals. We are delighted to sponsor an event that resonates with these values. Whether discovering new flavors or savoring traditional favorites, we hope the festival enhances joy and connection among families.”
A Milestone in Culinary Heritage
As a cherished name for generations, Lee Kum Kee is recognized globally for its authentic Asian sauces that inspire both home cooking and festive feasting. With ongoing community partnerships and a commitment to cultural celebrations, Lee Kum Kee continues to play a pivotal role in supporting local communities while promoting the richness of Chinese culinary heritage around the globe.
About Lee Kum Kee
With a legacy dating back to 1888, Lee Kum Kee serves as a doorway to Asian culinary traditions. The company is dedicated to sharing Chinese culinary culture worldwide by uniting people through joyful gatherings, shared customs, and unforgettable meals. Lee Kum Kee boasts a remarkable range of over 300 sauces and condiments, empowering both amateur and professional chefs to innovate and create inspiring dishes. Headquartered in Hong Kong and reaching over 100 countries, the brand’s unwavering commitment to quality and sustainable practices continues to enhance global culinary experiences.
For more information, visit www.LKK.com.
