Navigating the Cloud Opportunity with Genetec: Embracing Transformation for Business Growth and Extending Value Proposition Beyond Security
Genetec, a leading provider of physical security solutions, is paving the way for businesses to navigate the cloud opportunity in the security industry. Firas Jadalla, Regional Director META at Genetec, highlights the benefits of cloud technology in facilitating faster and easier physical security deployments.
Recent research conducted by Genetec reveals that 44% of end users have shifted more than 25% of their physical security setups to the cloud or a combination of cloud and on-premises solutions. This trend indicates a growing demand for hosted options among organisations of all sizes, creating new opportunities for systems integrators.
Hybrid-cloud deployments are gaining traction in the physical security industry, with a significant increase in the market for cloud video management software projected for 2023. This shift towards hybrid architectures allows organisations to maintain their existing infrastructure while gradually transitioning to the cloud, ensuring a seamless and flexible deployment process.
By embracing transformation and offering subscription services, security systems integrators can build stable and predictable revenue streams while enhancing customer relationships. This shift towards a service-oriented approach not only increases the value proposition for integrators but also positions them as strategic partners in enhancing customer operations.
Furthermore, staying ahead of the technology curve and partnering with reliable SaaS manufacturers are essential for systems integrators to thrive in the evolving landscape of physical security. By leveraging cloud and hybrid solutions, integrators can unlock new opportunities, drive revenue growth, and provide enhanced security solutions for their clients.
In conclusion, Genetec’s innovative approach to navigating the cloud opportunity in the physical security industry sets a precedent for systems integrators to adapt, evolve, and thrive in the era of cloud technology.