Streamline Your Trend Research: The Power of Custom Tagging in the Emerging Trends Dashboard

New Custom Tagging Feature Enhances Trend Research for Teams

In the fast-paced world of trend research, efficiently managing and categorizing valuable insights is crucial for success. Addressing the challenges faced by teams, Feedly has launched a custom tagging feature for its Emerging Trends Dashboard, enabling users to tailor their research to find actionable trends across various industries.

With the new "Tags" column, users can now create unique tags for trends or select from those already established by teammates. This functionality streamlines the process of organizing trends, ensuring that critical information is readily accessible for future projects. Many teams have reported that persistent reference to these tags throughout the year helps build a repository of insightful trends, turning fleeting observations into long-term strategies.

Experts highlight two prominent methods that teams can adopt for effective categorization: the PESTEL framework and project-specific tagging. The PESTEL approach classifies trends by Political, Environmental, Social, Technological, Economic, or Legal categories, providing a holistic view that prevents teams from fixating on a single aspect of industry changes. Alternatively, project-specific tags allow researchers to connect trends to larger themes or specific initiatives, such as the "Decline of Traditional Banks."

Furthermore, the tagging system is designed for collaborative efficiency. Tags are saved in a dropdown list for consistency and can be viewed by the entire team, fostering alignment in identifying and categorizing trends.

To see all current tags at a glance, users can navigate to the “Tags” section of the dashboard, where exploring associated trends has never been easier. This robust tool not only simplifies the research process but empowers teams to stay ahead of emerging trends, ensuring they are always prepared for the next big thing.