Dold Adress: A Swedish Startup Pioneering Digital Privacy Solutions
Significant Funding Boost
Dold Adress, a startup focused on digital privacy, has successfully secured €1.8 million in what it describes as an “unusually large angel round.” This investment is noteworthy for the fact that it comes entirely from private angel investors, steering clear of traditional institutional venture capital. Key contributors to this funding round include John Daniels, the former head of security for the Swedish Armed Forces, billionaire entrepreneur Magnus Emilson, and board member Anders Holm.
Vision and Expansion Plans
Filip Landgren, the founder of Dold Adress, expressed pride in achieving this funding milestone, particularly in uncertain economic times. He emphasized, “We are extremely proud to have raised 20 million Swedish Krona without having to rely on VC or issue preference shares. The interest from heavyweight angels demonstrates the strength of our vision and product.” Landgren’s ambition is to position Dold Adress as a leader in the digital privacy domain.
The Genesis of Dold Adress
Founded in 2023 by Filip Landgren and Anthon Wansland, Dold Adress—translated as “Hidden Address”—aims to carve a niche in the digital privacy landscape. The platform is designed to empower users in Sweden to remove their personal information from various online directories such as Mrkoll.se, Ratsit.se, Merinfo.se, and Hitta.se.
Furthermore, the startup provides services for dark web monitoring and the deletion of personal data, catering to individuals concerned about identity theft or harassment.
Addressing a Growing Concern
Dold Adress responds to an increasing societal demand for privacy solutions. Reports indicate that over 500,000 Swedish citizens face harassment annually, while more than 3 million contend with attempted identity fraud. This alarming trend reinforces the critical need for robust tools that safeguard sensitive personal information.
Achievements and Reach
Operating as a part of parent company Alpha Securities, Dold Adress is strategically focused on helping users regain control over their digital footprints. The platform currently operates in over 1,200 locations throughout Sweden, boasting a track record of assisting in the removal of more than 1 million links containing private data from search engines like Google. In addition, it has identified over 100,000 instances of exposed user data on the dark web.
Future Potential and Opportunities
While Dold Adress has chosen to remain outside the conventional venture capital framework for now, Landgren hasn’t completely closed the door on future collaborations with venture firms. He mentioned, “We thought we would leave the door open for VC investors as latecomers, but thanks to our angels, we are already in a strong position. Now we are fully focused on moving forward.”
Empowering Users in the Digital Age
For those seeking a greater level of digital privacy—whether for safety, personal protection, or peace of mind—Dold Adress presents an accessible solution aligned with GDPR regulations. The company’s offerings allow users to reclaim control over their online data, ensuring that their personal information remains confidential.
By prioritizing user agency and privacy, Dold Adress is not just addressing a pressing need but also contributing to a broader movement advocating for digital rights and protections in an increasingly interconnected world.
