One Group Launches ELEVATE in the UAE: A New Era for Luxury Real Estate
Global real estate developer One Group has made a significant move into the UAE market with the introduction of its ambitious $1 billion property initiative. This entry marks a pivotal chapter for the company, positioning it at the forefront of luxury development in a region known for its dynamic real estate landscape.
Introducing the ELEVATE Brand
One Group has unveiled its latest venture, ELEVATE, which is centered around creating luxury developments tailored to enhance lifestyles. This strategic initiative represents the Group’s most expansive regional entry to date, signaling a noteworthy commitment to the UAE’s growing property market.
Beachfront Developments on the Horizon
The initial project under the ELEVATE brand is set to be a flagship beachfront development. While detailed information about the project hasn’t been disclosed yet, the official reveal is anticipated in the upcoming weeks, generating excitement among potential investors and residents alike.
Zeeshaan Shah, Chairman of One Group, expressed his enthusiasm for this venture, reflecting on his personal connection to the UAE. “I’m thrilled to officially begin our development journey in the UAE,” he stated. Having started his career in the country 18 years ago, Shah has witnessed the UAE’s extraordinary transformation into a global hub of lifestyle, opportunity, and ambition.
A Legacy of Excellence
With an impressive track record of over $2.5 billion in real estate transactions globally, One Group brings substantial expertise and credibility to this new market. The company’s portfolio spans three continents, showcasing its capability to deliver high-quality luxury developments that cater to diverse client needs.
The launch of ELEVATE highlights the Group’s commitment to enriching the regional landscape with a robust property pipeline slated to exceed $1 billion within the next year. This ambitious rollout is designed to meet the demands of a market increasingly focused on luxury living.
Redefining Luxury Living
Zeeshaan Shah emphasized that One Group’s approach is distinct, stating, “In every market we enter, we forge our own path—not by following trends, but by introducing a distinct, lifestyle-led approach to design and development.” This philosophy underpins the ELEVATE brand, which seeks to redefine great real estate.
According to Shah, true luxury real estate transcends mere physical space; it revolves around crafting a holistic way of life. The focus is not just on architecture, but on nurturing community connections, prioritizing wellness, and providing meaningful experiences that elevate everyday living.
Collaborative Opportunities
ELEVATE is in active talks with prominent hospitality and lifestyle operators, aiming to co-create branded residences that resonate with the UAE’s discerning clientele. By establishing partnerships with leading brands, One Group intends to enhance the living experience in its developments, integrating global standards of luxury and lifestyle into its projects.
This initiative reflects a broader trend in real estate, where developers are increasingly recognizing the value of collaboration in delivering unique living experiences. With ELEVATE, One Group aims to position itself as a pioneer in this regard, ensuring that each development is not just a place to live, but a lifestyle choice.
Conclusion
As One Group launches ELEVATE in the UAE, it signifies more than just an entry into a new market; it represents a vision for the future of luxury living. With a focus on community, wellness, and innovative design, ELEVATE is poised to make a substantial impact in the UAE’s real estate landscape, drawing on the Group’s rich legacy and commitment to excellence.
