YesAsia Holdings Boosts Revenue to US$501.54 Million with 45% Growth in 2025
YesAsia Holdings Limited, a prominent player in the e-commerce sector specializing in Asian beauty and lifestyle products, has reported significant financial growth for the fiscal year ending December 31, 2025. The company achieved a record revenue of US$501.54 million, marking a remarkable year-on-year increase of 45%. This growth is attributed to the rising global demand for K-Beauty products and the successful expansion of its business-to-business (B2B) platform, which now contributes nearly 30% of the Group’s total revenue.
Financial Performance and Strategic Initiatives
The financial results reflect a robust operational performance, with gross profit rising by 40.9% to US$148.50 million. The gross profit margin remained stable at 29.6%, while operating profit increased by 28.2% to US$31.90 million. Net profit also saw a healthy rise of 21.5%, reaching US$23.14 million, resulting in a net profit margin of 4.6%. Basic earnings per share improved to US5.62 cents, up from US4.74 cents in the previous year.
In light of this strong performance, the Board has proposed a final cash dividend of HK10 cents per share, representing a 33.3% increase from the previous year’s HK7.5 cents. This decision underscores the Group’s commitment to returning value to its shareholders while maintaining a solid financial position, with bank and cash balances totaling US$15.94 million as of December 31, 2025.
Market Diversification and Growth in Non-Core Markets
YesAsia Holdings has effectively diversified its market presence, with non-core markets now accounting for over 60% of total revenue for the first time. This shift is particularly notable in regions such as Latin America and the Middle East, which experienced exceptional growth rates of 224.4% and 75.5%, respectively. The Group’s strategic expansion into mainland Europe and other emerging markets has proven to be a significant driver of growth, outpacing traditional core markets like the US, UK, Canada, and Australia.
The Group’s B2C platform, YesStyle, generated US$347.48 million in revenue, a 30.8% increase, and accounted for 69.3% of total revenue. The B2B platform, AsianBeautyWholesale (ABW), saw an impressive 91.7% revenue surge to US$148.89 million, contributing 29.7% to the Group’s overall revenue.
Leveraging Social Media and Influencer Engagement
Social media marketing and influencer partnerships have been pivotal in driving YesStyle’s growth strategy. The number of influencers associated with YesStyle grew to over 502,000 in 2025, reflecting a year-on-year increase of approximately 24.6%. Revenue generated from influencer referrals reached approximately US$104.8 million, up 43.0% year-on-year, accounting for around 30% of YesStyle’s total revenue. This highlights the effectiveness of the influencer ecosystem in enhancing brand visibility and driving sales.
In addition to influencer engagement, YesStyle has made strides in localization to better serve non-English-speaking markets. The launch of a Polish-language website in July 2025 expanded its language offerings to nine, further enhancing its appeal in diverse markets. The Group’s marketing initiatives, combined with AI-driven solutions, have broadened K-Beauty’s reach globally, supported by the establishment of Yesful Land in Seoul, South Korea—a physical hub for influencers and the K-Beauty community to create authentic content.
B2C-B2B Synergy and Rapid Scaling of ABW
YesAsia Holdings operates as an authorized distributor for over 475 K-Beauty brands, effectively serving both B2C and B2B channels. The dual-growth-engine strategy has proven successful, with ABW maintaining a vigorous growth trajectory. The newly launched ABW Offline business generated nearly US$50 million in its first year, highlighting the strong international retail demand for K-Beauty products.
During the fiscal year, ABW established distribution networks with 56 leading retailers across 26 markets, including North America, Europe, Latin America, the Middle East, and Asia. Notable partnerships with retailers such as Target, Costco, and Primark have enabled the Group to tap into offline retail networks, which significantly surpass online market segments in size.
Mr. Joshua Lau, Founder and CEO of YesAsia Holdings, expressed confidence in the future of K-Beauty, stating that it has transitioned from a niche category to a mainstream retail staple. He emphasized the Group’s commitment to deepening engagement in non-core markets through targeted digital initiatives while accelerating the B2B business by connecting K-Beauty brands with international retailers.
For further insights into the developments at YesAsia Holdings and their implications for the e-commerce landscape, refer to the detailed reporting available at Zawya.
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