Zebra Technologies Advances Ambient Intelligence at 2026 RFID Roadshow and Forum in Warsaw
Zebra Technologies Corporation, a prominent player in digitizing and automating workflows, has announced its upcoming RFID Roadshow and Forum 2026, scheduled for May 26-28, 2026, in Warsaw, Poland. This event aims to unite the RFID ecosystem, featuring industry leaders, innovators, and global brands to delve into the evolving intersections of RFID technology, software, artificial intelligence (AI), and the future of work.
The Critical Need for Enhanced Visibility
The timing of this event is particularly significant for European businesses grappling with heightened concerns regarding asset and inventory visibility, loss prevention, and supply chain disruptions. Leaders across various sectors—including retail, manufacturing, healthcare, and logistics—are increasingly seeking effective methods to integrate automation and intelligence into their daily operations.
Mark Jolley, RFID Director EMEA at Zebra Technologies, emphasized the transformative potential of combining RFID with AI. He stated, “With the convergence of RFID and AI, organisations can move beyond the Internet of Things (IoT) towards ‘ambient intelligence.’ By digitising physical environments, workflows, and inventory, we are unlocking new levels of visibility. Zebra and partners are giving frontline workers the embedded intelligence they need to solve complex challenges and make work better every day.”
A Platform for Thought Leadership
Zebra has curated an agenda filled with thought leadership keynotes and panels over the two-day event. Notable speakers include James Poulton, Senior Vice President and General Manager of Enterprise Mobile Computing, and Brent Brown, Vice President and General Manager of RFID Strategy and Solutions. The forum will also feature a diverse range of industry leaders, including:
- Retail: Michael Schmelzer from Vodafone, Magali Arslan from Kaibi, and Iain Bernard from TFG.
- Transportation and Logistics: Balázs Károlyi-Hikádi from Mohu Budapest.
- Manufacturing: Christian Ruck from Würth Group.
- Healthcare: Koos Dijkstra from Amsterdam Academic Medical Center and Delia Herghea from the Oncology Institute I. Chiricuta.
- Culture and Tourism: Patrycja Mędza from Polin Museum.
- C Suite and Technology Leaders: Chris Diorio, CEO of Impinj; Aileen Ryan, President & CEO of RAIN Alliance; and many others.
This diverse representation underscores the forum’s commitment to addressing the multifaceted challenges and opportunities within the RFID landscape.
Showcasing Innovations in RFID
A dedicated solutions showcase at the forum will highlight the latest advancements in RFID technology, complemented by hardware, software, and AI demonstrations. These innovations are designed to enhance customer experiences, optimize inventory management, and empower frontline teams. The showcase will serve as a vital platform for attendees to explore how RFID can be integrated into their operations to drive efficiency and effectiveness.
Empowering Partnerships Through the RFID Partner Roadshow
On May 26, preceding the main forum, Zebra will host an exclusive RFID Partner Roadshow. This one-day event will provide PartnerConnect members with insights into Zebra’s 2026 RFID strategy and innovations. Attendees will have the opportunity to engage in presentations and panels, fostering high-value connections within the broader RFID ecosystem.
Jolley remarked on the importance of this initiative, stating, “The forum, supported and sponsored by our highly valued distributors, reinforces our channel-first business strategy. By providing our partners with the latest business trends and technical insights, we add value to our relationships, ensuring we can collaboratively support our customers’ growth in this rapidly evolving market.”
Seamless Integration for Enhanced Operations
Zebra Technologies has established itself as a leader in RAIN RFID innovation over the past two decades. The company’s solutions integrate seamlessly into existing enterprise systems, ensuring that RFID implementation is both smooth and impactful. Whether it’s monitoring critical hospital assets, tracking valuable inventory, or enhancing warehouse workflow efficiency, Zebra’s technologies are designed to improve operational effectiveness across various sectors.
Event Details
- WHEN: Zebra RFID Partner Roadshow and Forum, May 26-28, 2026
- WHERE: Sofitel Victoria, Warsaw, Poland
For further inquiries, contact Jonathan Walsh at jon@wprme.net or +971 (0) 504588610.
Source: www.tahawultech.com
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